Frame the real problem
I challenge initial assumptions to understand the underlying problem, the business objective and the decisions that research needs to inform.
SENIOR UX RESEARCHER · MIXED METHODS · PRODUCT STRATEGY
Senior UX research for decisions made under uncertainty.
I help product teams understand the problems behind their requests, challenge assumptions and identify what they need to learn before making decisions. I connect user needs, business goals and research evidence to inform product direction, evaluate solutions and recommend practical next steps.
UX Research experience: Trustly · Globo · iFood
Brazil + EU work authorization
International research experience
How I work
Start by clarifying what matters.
Every research project starts with a decision to support. I work backward from that decision to identify what we need to learn, which evidence can help, and what the findings will allow the team to do next.
Build the right evidence
I identify what needs to be learned and design research that fits the question, available resources and level of confidence required for the decision.
Make the next step clear
I translate findings into product opportunities, design criteria and actionable recommendations, helping teams decide what to investigate, improve or test next.
Make research cumulative
I build systems that make research evidence easier to organize, verify and reuse, so future decisions can build on existing knowledge.